A ultra-minimal and futuristic pop-up space for the new BMW XM using only laser light for room delineation. The space is easily reconfigurable for events and alternate uses by digitally adjusting the light walls.

Conceptual architectural exercises for a Mercedes-Benz X Louis Vuitton collaboration.

PURE AUDIO

We experience visual art via eyeball but we experience music via eardrum.  What if the museum was completely (mostly) void of artifacts and consisted of a series of minimally designed spaces that force the visitor to experience music in its purest aural form?

Visitors explore  soundscapes via timeline or genre and are educated with a pre or post-listen explainer and supporting content. 

CONCEPT DECK

Concepts for the US introduction of the Rimac Nevera R @ CES

1. Forced Perspective

2. Rimac Studio

3. Diorama Cube

Experiential concept for Mercedes-Benz "Drive The Icon" national tour. Architectural components are modular and reconfigurable in any orientation.

Architectural concepts for Mercedes-Maybach clubs is various regions around the U.S.

East: Montauk, NY

West: Malibu, CA

South: Mercedes-Benz Stadium Suite

A series of conceptual exercises for Porsche at the LA Auto Show. Each concept seeks to represent Porsche in an art installation tone with tie-backs to aspects of the display vehicle and Porsche brand.

Hans Zimmer has collaborated with BMW to develop artificial mini-scores and soundscapes for the otherwise silent electric vehicles including the new i4 and electric M cars. Event guests are invited to interact with a multitude of engagements to experience the BMW “Sound Worlds” first hand and create their own unique shareable mini-scores.

Modular + multi-media concepts for a trade show architecture system

Conceptual designs for a new Mercedes-Maybach flagship store at Mercedes-Benz Manhattan blending brand elements with custom analog and digital surfaces.

A series of secret rooms at race tracks to reveal the 2025 pre-production BMW M5 to guests at M Track Days driving events. Each space utilizes locally sourced construction and rental materials (scaffolding, curtains, lighting) to reduce the amount of trooped components - increased sustainability and lower costs all while maintaining an exciting on-brand experience.

Conceptual design for the first attendance of Jaguar + Land Rover at The Texas State Fair. A modern take on mid-century roadside motels with a west Texas vibe.

Digital interactive designs for Cirrus Aircraft.

1. Range Map

2. Color & Trim Configurator

3. VisionJet Auto Radar Simulator

4. Cirrus Interactive Theater

Presenting the Porsche brand against an unexpected backdrop of reusable, sustainable and “found objects”. Each environment represents the essence and emotion of the vehicles within them and positions the brand as a thought-leader in sustainability.

Concept for Zenvo space at The Quail

- Engine / Chassis Displays

- Vehicle Configurator Table

- Hospitality Bar

THE ASK: To create an engaging, interactive learning experience for customers during collaboration sessions at the SEIC (Shopper Experience Innovation Center) - a proving ground for Coca-Cola retail concepts and shopping experiences.

THE SOLUTION: Create a multi-functional digital interactive that provides a simple, minimal and unexpected educational moment. Four massive reconfigurable touchscreens can be loaded with tailored interactive content for each individual customer and is presented in a futuristic format. Through the digital surfaces, clients can test product layouts/planograms, test human factors at 1:1 scale and make quick adjustments.

When the Polyptych is not in use, it closes up and sleeps in the corner of the space like an organic object - creating a sense of intrigue.

Concept for digital lenticular towers at the JLR North American Headquarters.

Towers would be visible from both northbound and southbound highway traffic.

To encourage air travelers to increase their layover times to explore the city, a multi-functional lounge and media experience was imagined. Visitors could inquire about attractions from the desert to the sea and book excursions directly from the airport that would return them in time for their connecting flight.

The DBX structure resembled both a water droplet and wind moving over sand dunes - symbols of the new-age Dubai.

Satellite DBX cubes were also designed to set up in major airports around the world to encourage trip-planning through Dubai.

Welcome to the Hankook Tire-inspired interactive donut shop, where the world of sweet treats collides with the thrill of the road. Indulge your taste buds in a unique experience as you explore a delectable menu boasting donuts meticulously crafted to mimic the iconic tread patterns of Hankook tires.

From the zesty Lemon Zest Zigzag to the rich Chocolate Chicane, each bite is a flavorful journey through the twists and turns of tire-inspired culinary creativity, making this donut shop a pit stop like no other for enthusiasts and foodies alike.

ChatGPT, Associated Press for Donut News Daily

Welcome to SPACE, the vibrant BMW art gallery store located in the heart of Los Angeles. Prepare to immerse yourself in a world where art and automotive innovation seamlessly converge. This unique space showcases artist collaborations + vehicle vignettes, displaying the boundless creativity that stems from the intersection of art and mobility.

As you step inside, you are greeted by a kaleidoscope of colors, vibrant installations, and engaging interactive displays. The gallery pulsates with energy, inviting you to explore custom artwork that adorns the walls. Each piece is a testament to the spirit of BMW, blending cutting-edge design with artistic expression.

A CES booth design using the natural flow of water over river rocks as inspiration. This idea plays upon the brand pillars of Hisense and functionally allowed attendees to “flow” through the space with ease.

In an effort to increase brand awareness and product exposure, the BMW Gallery retail space provides an immersive environment for the i and M sub-brands complete with a large curved theater space, interactives and vehicle vignettes. A lightweight, modular architecture system with integrated lighting and fabric graphics allow quick layout changes for private events and press reveals - effectively creating The Ultimate Modular System.

Also within the space, inspired by the hidden interactive surfaces in the i concept vehicles, “Hidden Surfaces” is a series of simple and fun engagements that educate the user about BMW design and innovation.

Aerion Supersonic is developing the first private supersonic jet that can legally fly over land without a sonic boom using “Boomless Cruise” technology. To launch their new AS2 jet and present it’s capabilities, a digital wind tunnel provides a multimedia backdrop for a 1:12 scale model that can display technical specifications and lifestyle-driven storytelling.

A VIP “Speedform Lounge” creates a relaxed setting for further conversation and deal-making.

Concept for the new Lucid Gravity reveal @ LA Auto Show. During the press conference, huge blocks of simulated concrete slowly rise as the vehicle is revealed.

Translucent multimedia theaters surround three different specs of the all-new AFEELA EV concept cars. An immersive presentation provides a deeper dive into each model.

Concept designs for the ultimate garage using simple forms and easy to produce large format impact architectural components.

To launch the Porsche Taycan to the United States market, a live press event reveal was coupled with the “Proving Grounds” festival tour - providing hands-on test drives and entertainment. Each tour stop would culminate in a grand finale concert and laser show.

VIVE LA MARQUE ! Pour incarner les valeurs de la marque Bugatti lors de l'événement The Quail lors de la Monterey Motor Week, deux formes cylindriques simples présentent le véhicule de production Bugatti Chiron Concept et Bugatti Chiron dans un environnement ultra-minimal. Les invités VIP ont eu droit à des hors-d'œuvre et des bordeaux au Concept Lounge.

The Formula E Power House serves as a dynamic engagement space that allows fans to get up close and personal with the race cars and the drivers. The centralized “Straightaway Theater” provides a canvas for driver interviews, product reveals, educational forums and entertainment.

True to the sustainable nature of the series, the entire structure is constructed of locally-sourced materials like scaffolding and truss work. The framework acts as an exoskeleton to bolt on media surfaces, graphics and lighting.

The AT&T “Delivering Now” executive briefing center is designed as a multi-dimensional tool for delivering key messages about 5G in transportation to executive guests and clients. A mix of digital and physical experiences provides touch points of all aspects of 5G technology and can be customized to each individual client group. Guests are guided through the 5G framework through a series of interactive tables and a seamless IMAX-style presentation theater.

Introducing the future of tailgating!

This is a highly modified tailgate rig intended for a sweepstakes giveaway. As is the case with all spacecraft, every component has a specific function with no wasted space. Every ounce counts when you are on a mission to the tailgate lot at 5:30am to get a good parking spot before the game.

Developmental studies for the BMW Auto Show architecture

Using the idea of vanity and mirrors as the conceptual theme, a series of immersive vehicle “salon” environments were designed for maximum visual impact using minimal materials and forms.

Standing out from the “sea of sameness” at typical pharmaceutical trade shows, the Sanofi-Genzyme environment sought to provide a simple and calming space using neutral color tones and soft architectural forms. Sound absorption and scent technology was also employed to truly take each guest away from the tradeshow floor.

A warp speed engagement solution to attract fans in an otherwise unused corner of the concourse at The Chase Center in San Francisco. Fans are encouraged to interact with digital and “phygital” touch points to learn about the Golden State Warriors history in Oakland as dedication to the Bay Area as a whole.

Can a space designed with a single brush stroke? Mysterious Elegance was an exercise in simplicity while still providing useful yet minimal mini-environments for the vehicles. A massive gloss “Competizione Red” brush stroke led people through the space visually tied each vehicle group together.

In the midst of the COVID pandemic, most live events came to an abrupt halt and live conferences - such as Dentsply-Sirona University - were cancelled. To still provide a forum for their conference a hybrid live TV studio style environment allowed a limited amount of in-person attendance (TV audience) with most attendees joining online from their own home (TV viewers).

Each topic segment was designed to feel more like a 30-60 minute TV episode than the usual breakout session. By using lightweight quick-change theatrical-style sets and props, the entire DS Studio can fit into an event hall or warehouse.

Concepts for Bell Helicopter space @ Heli-Expo.

Concepts for modular/mobile engagement cubes leading up to the Summer Olympic Games.

Concept for Audi auto show kits using minimal architecture coupled with a matrix of digital canvases.

Designs for the new 917 Restaurant at Porsche PEC Los Angeles.

Studies and concepts for Kawasaki show circuit using reconfigurable polygonal fabric forms.

Dassault Falcon @ NBAA Las Vegas chalet concept: a multi-use chalet to tour display aircraft, explore customization options and have private meetings.

The spatial and graphic architecture represents precision flight and premium experience by syncing graphics directly with edges, sides and corners of the physical space.

A study of the intersection between design and innovation. Two simple frame structures provide a sense of interior and exude presence and elegance.

Rock The Open, a vibrant Mercedes-Benz tennis event at the US Open in NYC, brought together the exhilaration of the game and the power of music in a colorful extravaganza. The event showcased a fusion of various genres, creating an electric atmosphere that resonated with both tennis enthusiasts and music lovers alike.

Each vignette couples a specific Mercedes-Benz vehicle class with a music genre. S-Class = Jazz, Smart = House and so on. Fans are able to make requests while they interact with display vehicles.

THE ASK: Let’s build brand awareness and affinity for Cartoon Network. Drive retailer and consumer demand for the franchise. Generate buzz and interest among consumers, press and trade.

THE HOW: Give fans an authentic Cartoon Network experience at Comic-Con San Diego by utilizing fun found objects and quirky CN character integration. Fans are invited to try out for an actual voice-over role by reading scripts in an authentic sound booth and meet their CN idols!

A series of semi-enclosed theater concepts utilizing LED video screens transport you into a world of automotive innovation. Attendees can engage in thought-provoking conversations as industry experts and the general public come together to explore the future of mobility.

Hi-fidelity LED displays and immersive technology create a dynamic and interactive environment, sparking conversations about sustainable transportation, advanced safety features, performance stories and the exciting possibilities that lie ahead in the world of Toyota.

These concepts later informed the official Toyota event architecture.

Concept: create a elegant and simple booth architecture system for Eli Lilly tradeshows using soft lines and warm materials.

IT’S A VAN!

IT’S A TOOLBOX!

IT’S A TOOLBOX VAN!

(This didn’t sell…how the hell did the client NOT BUY THIS?!?)

Design for an all-new environmental design aesthetic called “Silver Gate”. Warm and metallic tones blend with the vibrant Mazda red to strike a perfect visual balance.

Concepts for the launch of Gucci Guilty fragrance in New York City utilizing guerilla-marketing tactics such as an entire building painted black and projected upon at night and a secret launch speakeasy.

Simple explorations in form and sense of motion for the Electrolux executive briefing center in Charlotte, NC.

An auto show concept that uses the timeless Mitsubishi mark as inspiration. Ultra simple forms seem to grow up from the floor and open up to reveal product vignettes and engagement mini-environments.

Just soap…just giant soap.